Tuesday, August 10, 2004


It's a shame that marketing gets a bad wrap. In many ways it should. There's a lot of bad marketers out there. And of course the term marketing covers a lot of areas: promotional strategy, sales, advertising, etc.

I've always been interested in marketing. When marketing is done right, it's a good thing. It's a very valuable thing. One person has a need. One person creates a product to fulfill that need. Another person (though not always needed) connects the two together allowing commerce to happen. Unfortunately there are marketers who have production in their best interest: pushing products onto people by creating needs.

I read today at the Decent Marketing blog the following:
"the top five areas people feel need government regulation are 1. water pollution, 2. toxic wastes, 3. air pollution, 4. advertising, and 5. nuclear energy. He commented that 4 out of the 5 are things that can actually kill you ... and then there's advertising. I liked his point that marketing has become a game of wits against the consumer."

It's too bad that this point about marketing is valid. But I still believe there are needs and products that just need to be connected to each other. But this connection needs to be done well.

This is what keeps me going.

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