Tuesday, August 10, 2004
Marketing
It's a shame that marketing gets a bad wrap. In many ways it should. There's a lot of bad marketers out there. And of course the term marketing covers a lot of areas: promotional strategy, sales, advertising, etc.
I've always been interested in marketing. When marketing is done right, it's a good thing. It's a very valuable thing. One person has a need. One person creates a product to fulfill that need. Another person (though not always needed) connects the two together allowing commerce to happen. Unfortunately there are marketers who have production in their best interest: pushing products onto people by creating needs.
I read today at the Decent Marketing blog the following:
It's too bad that this point about marketing is valid. But I still believe there are needs and products that just need to be connected to each other. But this connection needs to be done well.
This is what keeps me going.
I've always been interested in marketing. When marketing is done right, it's a good thing. It's a very valuable thing. One person has a need. One person creates a product to fulfill that need. Another person (though not always needed) connects the two together allowing commerce to happen. Unfortunately there are marketers who have production in their best interest: pushing products onto people by creating needs.
I read today at the Decent Marketing blog the following:
"the top five areas people feel need government regulation are 1. water pollution, 2. toxic wastes, 3. air pollution, 4. advertising, and 5. nuclear energy. He commented that 4 out of the 5 are things that can actually kill you ... and then there's advertising. I liked his point that marketing has become a game of wits against the consumer."
It's too bad that this point about marketing is valid. But I still believe there are needs and products that just need to be connected to each other. But this connection needs to be done well.
This is what keeps me going.
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