Thursday, August 05, 2004

Meta Tags

They're back! I knew they would be. Most of you reading this won't care...and some of you reading this won't even know what a meta tag is. That's okay. But suffice it to say, in web marketing, meta tags used to be one of the big ways you get high rankings in search engines. Then people abused (spammed) search engines with bad meta tags so the search engines stopped looking at them. I continued to encourage people to still use them, but not count on them. They are a good discipline at the least.

Yahoo is starting to look at them again.

For more web marketing tips for ministry, read the article Dr. Ralph Wilson and I co-authored last year on the subject. I need to update that sucker sometime!

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