Friday, September 24, 2004


I just finished reading a great article from a college student in Arizona. She wrote about how different clubs on campus use different recruiting methods to get people to join their club. This article caught my attention because she mentions Campus Crusade for Christ by name and charges the "club" with a healthy wake-up call.

What she's talking about is marketing. How do different groups market themselves? What do they do? How do they do it? How are they perceived? At least in this case, it was the Christian group that failed her because they were pushy and didn't seem to care about her as a person. PETA cared. Can you guess which group she has a positive perspective of?

Thank you, Lauren, for calling us Christians out. You're right. We tend to fail quite often. I'd like to say your case was isolated, but I'm sorry to say that it's not. I'm sorry you were treated in "pushy club" way. You are cared for...and I encourage you to continue seeking relationships with people who care for you.

Christians, we need to care. We need to really and truly care. Then we need to show it.

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