Wednesday, January 26, 2005

Super Bowl Winners Go Where?

You know the phrase. What does the Super Bowl MPV say after their win? "I'm going to Disney World!"

Well not this year. Neither Brady or McNabb or anyone else this year will be on TV saying it. Disney is pulling their traditional ad.

...the official word from spokesman Craig Dezern is that Disney is focusing on the two big ad campaigns it already has under way.

One, the "Happiest Celebration on Earth," includes global spots for all Disney parks pegged to the 50th anniversary of Disneyland. The other, "Magic Your Way," is about new prices for vacations in Orlando.

Both campaigns happened to start earlier this month.

"We're not saying we won't do this again," Dezern said, leaving the locker-room door open for future Super Bowl ads.
Disney: Don't give up one great brand you've got going!

Universal: The door is open!

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