Tuesday, August 23, 2005

Fantasy Football has got Juju

Bet you didn't know that, did you?

The Marketing Juju of Fantasy Football:
...marketing juju [happens when a brand is] (1) facilitating, not dictating the usage of its products, (2) fostering community and (3) assisting consumers in actualizing their aspirations.
That and fantasy football is fun. The Orlando Chupacabras are going to rock the East Coast Football Club this year...again!

# posted by orangejack : 7:46 PM




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